Why do we still attend events?

With more and more ways for us to connect and have information at our fingertips, why are we still buying tickets and travelling across the country to attend events? Let me explain… There are so many ways to get information and stay up-to-date. We read the latest research published on SlideShare, join discussion groups on […]

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19 things that make C2 Melbourne very different from other conferences

In the immortal words of John Cleese, “And now for something completely different…” C2 was born out of a desire to create something that explodes the conference mould. J-F Bouchard, founder and chairman of C2, wrote that the idea behind C2 came in response to the following question: “How can we create the ultimate context […]

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Getting into the labs… and out of your comfort zone

“A desk is a dangerous place from which to view the world” – John le Carré.  Sometimes we hit the wall. It’s normal. Creativity doesn’t dance on command, and unless your last name is Edison or da Vinci, or maybe Branson or Musk, genuinely innovative ideas aren’t always easy to come by. That’s why it’s […]

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Meet Karen Eck: The People of C2

Energy-driven Karen Eck has been known to rollerblade to work and to get the whole office punching above its weight at boxing classes. Once she hopped into a Sonic the Hedgehog costume, simply because someone had to. Running her own PR agency for more than 15 years (with umpteen years in publicity before that), she […]

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Braindating and the modern conference-goer

For some conference attendees, the thought of networking and meeting new people can be more stressful than a high-stakes business presentation. When presented with the opportunity to connect, many people would rather let themselves get sucked into their phone answering emails and messages. Despite their disdain for new introductions, people cite that networking is their […]

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Ideas eat the status quo for breakfast

Why you need to make time for ideation. Everything that is or ever was made by a human started with an idea. All things considered, everything in our lives is human-made and can be traced back to someone who dared to ask “What if?” and came up with an idea. The shoes we wear. The […]

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9 podcasts to get you into the C2 mindset

C2 brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts on the horizon. To help you get into a creative mindset, we’ve compiled a list of podcasts for easy listening. If you’re already a fan of podcasts and have other suggestions to share, please feel free to tweet them at us […]

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